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inside scope
THE HUMAN INTELLIGENCE DIGEST
Industry insights - media, marketing and technology.


Data-Driven Hybrid TV to Reach Seniors 65+
When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

allscope
2 min read


It's still TV. It's just converged!
Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

allscope
1 min read


The impact of TV in a multi-screen world
Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

allscope
1 min read


Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...

allscope
2 min read
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