Data-Driven Hybrid TV to Reach Seniors 65+
being human
ADVICE + COUNSEL IN A COMPLEX MEDIA WORLD
In a frenetic marketplace where change is constant, marketers need a partner to separate fact from fiction, hype from reality. A trusted partner providing the clear and unvarnished truth, recommending the right course of action. A partner with a singular focus on helping deliver results. period.
independent
Being independent means we only answer to the call of doing great work. To finding solutions no matter where they might be. To being solely focused on the success of our client partners.
Experience matters. This is a team that has stood the test of time. A group of thinkers and doers – of industry experts and experienced players with the tools and knowledge to effectively manage and deliver across all channels.
experienced
Agnostic to channel, data source, platform or solution. We help our clients think through business issues, obstacles and opportunities. To find omni-channel creative solutions and build optimum pathways to success.
consultative
Having access to expansive resources, contacts and capability provides a unique combination of scale and precision. Our ability to call on the best solution only when needed provides efficiency and value.
resourceful
Grow Your Vision
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omni-channel solutions
FULL FUNNEL APPROACH
Results are more important than any metric. The path to success is determined not only by "what", but more crucially by "how" and "when". Untethered. Unlimited. We leverage all channels to meet the need, whether it’s building a brand’s awareness or driving direct-to-consumer acquisition. We holistically plan and manage across all possible methods of communication - focused on putting the right message in the right place at the right time.
direct
LINEAR / DIGITAL / MAIL
audio
LINEAR / DIGITAL / PODCASTS
e-comm
SHOPIFY / AMAZON / CUSTOM
search
PAID / ORGANIC
CONSUMER / B2B
retail
DIGITAL / IN-STORE
social
PAID / INFLUENCER
out-of-home
TRADITIONAL / DIGITAL / SPECIALTY
programmatic
VIDEO / DISPLAY / AUDIO / OOH
video
LINEAR / CTV / STREAMING
content
BRAND / PERFORMANCE / CREATIVE
experiential
EVENTS / SAMPLING / SPONSORSHIPS
an agency built for you
The power and scale of a billion dollar media + communications agency, but with a senior team of amazing people assembled for you – like they’re on your team, because they are. Your core team, coupled with the best internal resources and an insane network of close-in partners gives you what you need, when you need it. Dynamic, cohesive, highly accountable.
We believe in collaboration. We believe the power of many wins over the power of few. We believe true partners work best in concert. Great people and great companies coming together to do great work. Period.
Ai
NEURO
CPC
1st PARTY
retail
DOOH
unified
SOCIAL
attribution
DMP
MTA
data
programmatic
cpl
CTV
dashboard
search
CROSS-MEDIA
MMM
dashboards don't tell the story, people do.
We don’t believe in proprietary tech. Not for us, not for you. The speed of innovation makes today’s newest, tomorrow's obsolete.
Our process allows us to deploy the best data and tech appropriate for any given scenario. Rolled-up into unified reporting so we can see what’s important and make the best decisions possible. Finding the story in the numbers, the pattern, the opportunity. We focus on the insights not just the information. Dashboards as a tool - not a solution. Turning insights into action.
performance is everything
VIDEO. DISPLAY. AUDIO. SEARCH. SOCIAL. AMBIENT.
Our omni-channel approach makes the best use of data and insights going in, during, and coming out of every cycle. Always analyzing. Always optimizing, always improving to drive the best results, any channel - always. We test & learn all the way, apply the best data to help make decisions, optimize the interplay between channels – and repeat. It’s a process to deliver positive outcomes. Our proven process.
experience matters
advocating for you
IT'S IN OUR DNA
Our foundational belief is that people matter. That being a trusted partner is paramount to anything else. It’s the differentiator. The true game-changer. Not so much agency but advisor and counselor.
We will always be your most fervent advocate. Always representing your best interests - a professional pit-bull of sorts. Knowledgeable, experienced, thoughtful - steadfast. All this attitude supported by the capabilities, resources and intelligence to help you achieve your goals.
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