Performance Marketing continues to evolve across traditional and digital channels, with an increasing emphasis on data-driven strategies, measurement, and optimization. With these enhancements come new opportunities to drive performance along with many areas for marketers to make mistakes that limit or even reduce their ROI.

When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...