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THE HUMAN INTELLIGENCE DIGEST
Industry insights - media, marketing and technology.


Five Mistakes Performance Marketers Make
Performance Marketing continues to evolve across traditional and digital channels, with an increasing emphasis on data-driven strategies, measurement, and optimization. With these enhancements come new opportunities to drive performance along with many areas for marketers to make mistakes that limit or even reduce their ROI.

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3 min read


Data-Driven Hybrid TV to Reach Seniors 65+
When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

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2 min read


The impact of TV in a multi-screen world
Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

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1 min read


Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...

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2 min read
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