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allscope
Ai-assisted media buying & planning: A strategy for advertisers
Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...
allscope
It's still TV. It's just converged!
Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...
allscope
Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...
OUR INNER THOUGHTS ON THE INDUSTRY, TRENDS, AND THE FUTURE OF MARKETING
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