Performance Marketing continues to evolve across traditional and digital channels, with an increasing emphasis on data-driven strategies, measurement, and optimization. With these enhancements come new opportunities to drive performance along with many areas for marketers to make mistakes that limit or even reduce their ROI.

Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...

Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...