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THE HUMAN INTELLIGENCE DIGEST
Industry insights - media, marketing and technology.


Five Mistakes Performance Marketers Make
Performance Marketing continues to evolve across traditional and digital channels, with an increasing emphasis on data-driven strategies, measurement, and optimization. With these enhancements come new opportunities to drive performance along with many areas for marketers to make mistakes that limit or even reduce their ROI.

allscope
3 min read


Ai-assisted media buying & planning: A strategy for advertisers
Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...

allscope
2 min read


It's still TV. It's just converged!
Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

allscope
1 min read


Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...

allscope
2 min read
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