Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

Artificial intelligence enables brand advertisers to create more targeted, personalized, and effective marketing campaigns. But in the...

Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...