Is linear TV becoming obsolete, or does it still play a vital role in media? Despite the growth of CTV, linear TV is an important part of any TV plan. 

Performance Marketing continues to evolve across traditional and digital channels, with an increasing emphasis on data-driven strategies, measurement, and optimization. With these enhancements come new opportunities to drive performance along with many areas for marketers to make mistakes that limit or even reduce their ROI.

When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.