#ctv

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Data-Driven Hybrid TV to Reach Seniors 65+

When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

allscope

Ai-assisted media buying & planning: A strategy for advertisers

Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...

allscope

It's still TV. It's just converged!

Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

allscope

The impact of TV in a multi-screen world

Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...